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Read the attached article (before the “Old Habits” article in the other discussion board). Post your answer to the following prompts as well as any other thoughts on the article.
1. Do you agree that customer loyalty is based on processing fluency (easy choices) instead of maximized value? Why or why not? What is an example(s) of your behavior as a consumer that supports your position?
2. How does the argument set forth in the article impact how companies should pursue relationship marketing?

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