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Week 5 – Executive Summary
Assignment Point Value: 40 pts
“An executive summary is a component of a business document (for example, business plans and project proposals) or research documents used in academia, government, and the healthcare industry. The goal is to summarize the important information found in the rest of the document and is often listed in the table of contents as a separate section. When not listed as a formal section, it is the reader’s first introduction to the purpose of a plan, report, or proposal. An executive summary might be a paragraph, a summary memo, or occasionally the first page. When it is written well, it tells a story quickly and efficiently with a clear purpose.” (https://www.smartsheet.com)
“A well planned, well written executive summary accounts for the user’s time and by doing so, serves as a valuable tool. Decision-makers don’t have the time to read everything, and the average time an online user spends actually reading content is already at a premium. If you’re creating business plans, project proposals, product launch presentations, or making a sales pitch, the executive summary is an opportunity to convey the most important aspects of your content to the reader.
Even if it is the only thing your target audience reads, a well written executive summary creates value if the reader takes action without having to read the rest of your content word for word. If there is a business case for your document, a strong argument to make, or a story to tell, do it in the executive summary first.” (https://www.smartsheet.com)
Directions for Compiling an Executive Summary
Background
Even though the executive summary is the second item in the business plan and the first item to be presented, you should write it after the other sections are finished so that you can give an accurate description. This is your chance to give an overview of your business plan and highlight the key points of your company’s future success.
Technical directions
Please follow these instructions exactly and respond to the suggested description of this template found in your text, pages 221-222.
NOTE: Under the Financial Summary segment, you are only required to provide info for Year 1 and NOT years 2 and 3.
Using the attached template, make this document as professional as possible, just as if you were submitting it to your investors, stakeholders, or whoever would need to review to approve. This document must be no longer than 4 pages. There is a minimum of two pages and a maximum of three pages of content; page 1 is the title page. Make sure that you have uniform spacing between titles and content. Ensure that your technical writing, including spelling, punctuation, and uniform font style and size are correct.
Link to Executive Summary Template
Title PageYou may insert [your] company logo (real or hypothetical) with the contact info and project title in APA 7.
Page 2 should be your cover letter (sample found on page 220 in textbook). Please customize your own letter and don’t copy/paste the sample letter.
The Subsequent Pages 3, 4 and 5 should describe/outline Letters A – I as per the attached template. This template somewhat follows the outline found in the textbook on pages 221-222.
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