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Examine Delta Air Lines include Title Page, Abstract, Introduction and:
IV. Company Information
a. A brief history of the company
b. Brief (very brief!) bios of the company or corporation’s top management team
and its board of directors
c. A discussion of the company’s current status
i. Industry (or industries) the company or corporation competes in
ii. Products or services the company offers
iii. Details your group thinks are important from a recent MD&A
iv. Details of the company or corporation’s most recent financial statements
from its 10-K filing
v. Statements from at least two different analysts regarding the performance
outlook for the company
2
V. External Analysis
a. General Environmental Analysis – focus on trends within these seven segments
(try to predict which of these segments will have the most significant influence on
your company over the next 3-5 years; some of these segments may not be as
important for the company and some may not even apply)
i. Technological trends
ii. Demographic trends
iii. Economic trends
iv. Political/legal trends
v. Sociocultural trends
vi. Global trends
vii. Physical environment trends
b. Industry analysis – discuss each of Porter’s Five Forces and how they apply to
the company’s industry in order to make a determination about company’s
industry’s attractiveness
i. Industry rivalry
ii. Threat of new entrants
iii. Threat of substitutes
iv. Power of suppliers
v. Power of buyers
c. Competitor analysis – for this section select one of the company’s competitors
and briefly remark on the following:
i. Current strategies
ii. Strategic intent
iii. Strategic mission
iv. Capabilities, core competencies
v. Competitive response profile

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