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Would programmatic advertising be applicable for GE, or should they approach sites and apps and do direct deals only? Come up with a pie chart explanation of how you would break out your budget to reach this target audience for GE. In addition, respond to the following questions:
1. How does scale and targeting differ by offering (TV, outdoor, radio, digital, etc)?
2. Why would audience targeting be important for a brand like Coca Cola vs. GE Appliances?
3. What advantages are there for social and native formats for GE?
4. Would programmatic advertising be applicable for GE?

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