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Reflection: Marketing Challenge! Part 1 of 2
Design a campaign for a subculture of your choice.To be truthful, which campaign seems to be the most creative and potentially impactful with the subculture? Why?
Reflection: Marketing Challenge! Part 2 of 2
Read the Hispanic Fact Pack and writes your reaction to the information there. How is it useful to understand consumer behavior? How can marketers use this information to influence consumer behavior? In contrast, take a look at the Marketing Fact Pack 2020 which provides general themes. Do you notice any information that indicates targeting nuances for the Hispanic Market versus General Market in the United States?
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