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Read the case study thoughtfully and answer the following questions:
1.In the case study, the author demonstrated three views to define the total quality management. Briefly, explain these views and discuss its applicability in today’s organizations? (03 Marks) (250 – 300 words)
Based on what have learned about total quality management concepts and strategic planning ( Chapter 3 , 5 ) :
2.Analyze the British Airways company`s strategic objectives. ( 03 Marks) (100 -150 words )
3.Do you think that these objectives will help the company to survive on the global market and outperforms its competitors? ( 03 Marks) (100 -150 words )
4.According to the TQM program steps applied in the British airways company, everyone’s` commitment appears to be essential. To which extent do you think this is true and why? ( 03 Marks ) ( 150 – 200 words )
5.Discuss the results provided in Table 1, and evaluate the company performance after conducting the TQM program? ( 03 Marks ) ( 150 – 200 words )

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