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Using your HBR Coursepack, review the following core marketing reading(s):
Marketing Communications AND
Digital Marketing
Even the best products and services don’t sell themselves. Marketing communications translate a company’s value proposition into compelling narratives that can establish, maintain, or modify a brand image in the consumer’s mind. These narratives are intended to engage audiences, prompting them to think or feel something about the brand that induces them to action. The narratives are delivered through a variety of channels, such as advertising, sales promotions, public relations, personal selling, digital marketing, or other promotional vehicles. Although marketing managers once focused primarily on the message they wanted to deliver and which media channels to use, they must now be equally concerned about the messages consumers create on their own, as consumers have become part of the storytelling about brands, contributing to the narratives through word of mouth and social media.
Following your review of these readings, create a 280-character Tweet that captures the marketing communications concepts discussed. Please find the
attached pdf as sources and DO NOT USE ANY OTHER STUFF OUTSIDE THESE
2 ATTACHED PDFS

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