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LO 01
Demonstrate an understanding of the opportunities, challenges, and impact of the digital environment. AC 1.1 Analyze the digital marketing landscape and compare online and offline marketing.
AC 1.2 Analyze the key consumer trends and insights fueling digital marketing growth.
LO 02
Develop a multichannel marketing strategy and plan to organize digital marketing activities for an organization.
AC 2.1 Explain how omnichannel marketing has evolved.
AC 2.2 Develop a multi-channel strategy as part of the digital marketing plan

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