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What is the mission, key objectives, and strategies of the organisation, especially in relation to public sphere and public opinion?
Who are the organisation’s stakeholders?
How does your chosen organisation use online spaces and digital technology to engage with the public?

Through what kind of digital platforms does the chosen organisation present its public image? What is behind these choices?
Who does the organisation target in dissemination of its messages and information?
What is the content and form of the organisation’s online communication?
What kind of timing/frequency does the organisation use to disseminate specific messages and information?
How is the organisation engaging with publics through digital technologies?
Does the use of such digital technologies alter, extend, or refine the organisation’s engagement with public sphere and public opinion?

What recommendations can be made to improve the organisation’s online engagement?

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