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Integrated Marketing Communications: Advertising, Public Relations, and More. Trade and sales promotion are mainly short-term marketing tactics that are offered to dealers as well as consumers to increase sales. In an initial post of at least 300 words, address the following:
Compare and contrast trade and sales promotions.
Incorporate concepts and examples from this week’s lecture in your post.
Must refer to at least two credible resources in addition to the course text.

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