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Read the case study thoroughly and present (in written form) a plan for how you will reach the
desired profit goal. As you formulate your plan, remember that it costs money to make money.
So, if your plan is to increase corporate partnerships, keep in mind that it may cost money in
areas like labor and office supplies to generate this additional revenue. The net profit increase
must be $350,000 while factoring in both revenues and expenses. In this analysis, you should
discuss specific steps you can take and financial resources to achieve your goals. Importantly,
you will need to defend your rationale with at least five (5) financial points/strategies, including
hard numbers and detailed discussion rather than an emotional argument. Overall, the goal of this
assignment is to denote specific steps you can take, while providing the overall philosophy that
guided your rationale with the decision-making process, as well as justification for each
individual strategy/decision.
Remember, you are to format this document in an easily understood and readable explanation as
an easily readable document that has flow and is formatted in a professional manner (perhaps
from lists, tables, financial data, brief but comprehensive explanations/paragraphs, charts,
graphics, etc).

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