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COM 445 Journal
Guidelines and Rubric:
For this assignment, analyze how a marketing campaign uses new media writing and tools to communicate an effective message. Be clear about the following:
* The message being communicated
* Best practices in online writing as evidenced through research
* The extent to which the messaging and tools are being used effectively in the marketing campaign
Submit your assignment here. Make sure you’ve included all the required elements by reviewing the guidelines and rubric.
(Attached the file)
What to Submit:
Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Each journal assignment must be at least 500 words in length. Refer to Writing and Editing for Digital Media and relevant scholarly sources to support your points and observations. Sources must be cited in APA format
(I think it’s chapters 2 and 3)
Writing and Editing for Digital Media
Brian Carroll
Routledge (Taylor & Francis)
Fifth Edition
2023
ISBN: 978-1-03-211468-2
The Associated Press Stylebook
Associated Press
2022
ISBN: 978-0-917360-70-1 
Other sources that might help:
https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/
https://www.nngroup.com/topic/writing-web/

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