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Consider a public relations or marketing campaign you can recall that impressed
you. Was it a new product launch, a plea from a non-profit, public information,
or a special event?
• What about it caught your eye, and why do you think it was successful or not?
• Prepare a 2 ½-3 page written citing your opinion. Use specific examples and details
about the campaign that you believe made it effective or not.
• Conduct research. There is a lot of research on the success of specific campaigns and how
well they were able to accomplish their goal. While I want your opinion, I also want to see
some back-up information on the campaign.
• Prepare as follows:
• Typed and double-spaced
• APA Format is required.
• Bibliography/Reference page must be included.
• All sources or quotes used in text must be cited.

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