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Case Study:  Ulta Beauty: Where the Experience is Beautiful (Appendix 1, Company Case # 11, pp. 563-564)
Each case study is attached to a chapter in your textbook. Ulta Beauty is attached to chapter eleven. This case study is attached to Chapter 11 in the Armstrong and Kotler text book. Read the case study and answer questions 1-4 at the end of the case. You must support your answers to the questions with material from Chapter 11 of the Armstrong & Kotler, 2022 text and details from the case study.  Part of the grading rubric is to cite in in APA format (Armstrong & Kotler, 2022) from the course material  a minimum of 3-4 times and reference the textbook once at the end of the case study analysis:  Armstrong, G. & Kotler, P. (2022) Marketing An Introduction (15th Ed.). Pearson. to receive the maximum 20 points in the grading rubric for citations and references and 10 points for Spelling, grammar, and APA format. Remember, any idea, concept, or information that is not yours must be cited in your analysis and referenced at the end of your analysis of all questions
 Also please number each of your answers. This is very important so that I understand which questions you are responding to. 

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