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4-2a. Understanding Audience Analysis Your audience may be just one person or a group of diverse people all over the world. We can’t always understand our audiences perfectly, but we do our best to anticipate what they need and how they might react to our message. For a strategic-level communication—for example, announcing a big change in a company, such as a merger or acquisition—multiple messages would be sent to different audiences. Here, we consider just one message at a time. Let’s take an example of moving an office from downtown Chicago to a suburb. In Figure 2, you can see how analyzing an audience helps the writer tailor a message.

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