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Critical Thinking Assignment
Module 05: Product and Service Design
In this module, you will learn about product and service design and capacity planning for products and services. Without the capacity to produce products or deliver services, the organization cannot meet customer and client demand.
Question Requirements:
Service Life Cycle
Suppose a company intends to offer a new service to some of its internal customers. Discuss how the fact that the customers are internal would change the process of managing the four phases of the service life cycle.
Address the following questions:
How does the internal nature of customers influence service introduction, considering factors like organizational culture and potential resistance to change?
How do internal customer relationships affect service growth, including feedback mechanisms and resource utilization?
Directions:
Write an essay that includes an introduction paragraph, the essay’s body, and a conclusion paragraph to address the assignment’s guide questions. Do not address the questions using a question-and-answer format.
Your well-written paper should meet the following requirements:
Be 5 pages in length, which does not include the title and reference pages, which are never a part of the content minimum requirements.
Use Saudi Electronic University academic writing standards and APA style guidelines.
Support your submission with course material concepts, principles, and theories from the textbook and at least two current, scholarly, peer-reviewed journal articles. Current articles are those published in the last five years.
Ensure zero plagiarism. (very, very important)
In advance of submission, review the grading rubric to see how you will be graded for this assignment.
Learning Outcomes
Analyze how decisions made in product and service design impact operations management.
Evaluate how decisions made in product and service design impact the organization’s overall success.
Appraise how capacity planning impacts the ability of the production system to perform effectively.
Examine the reliability computations value for operations management.
Argue how capacity planning impacts customers’ satisfaction.
Readings
Required:
Chapters 4 & 4S in Operations Management
Chapter 4 & 4S PowerPoint Presentation
Long, Y., Ceschin, F., Mansour, N., & Harrison, D. (2020). Product-Service systems applied to reusable packaging systems: A strategic design tool. Design Management Journal, 15(1), 15–32. https://doi.org/10.1111/dmj.12057
Recommended:
Hazee, S., Yves Van, V., Delcourt, C., & Kabadayi, S. (2020). Service delivery system design for risk management in sharing-based product service systems: A customer-oriented approach. International Journal of Operations and Production Management, 40(4), 459-479. https://doi.org/10.1108/IJOPM-08-2019-0581
Cabanes, B., Hubac, S., Masson, P.L., Weil, b. (2021). Improving reliability engineering in product development based on design theory: The case of FMEA in the semiconductor industry. Research in Engineering Design, 32(3), 309-329. https://doi.org/10.1007/s00163-021-00360-1
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