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1. Pls use simple language (international students level) with smooth and easy to follow style. My motto is to deliver quality paper in a simple language. I like to go from the bigger picture and narrow it down to the specific point i aim to reach. Here’s a sample of my work, answering some questions: Background & descriiption of the product or service:
The product we plan to present in our Term-Project is the Audi e-tron GT, an electric car recognized as one of the world’s top innovations. Leading countries are committed to fully implementing electric cars in the upcoming years as they transition towards environmental sustainability. In line with this global shift, Audi has set strategic targets to comply with the approved European law banning new cars with CO2 emissions by 2035.
SAMACO, a Saudi Arabian Motors Company under Al-Nahla Group, is the exclusive and official dealer of Audi, Bentley, Lamborghini, Porsche and Volkswagen in Saudi Arabia. The Audi e-tron GT is sold through SAMACO, which is responsible for marketing the e-tron GT in Saudi Arabia as part of its alignment with Saudi Vision 2030. SAMACO was among the first companies to introduce an electric car in the country, with the first model arriving in 2022. The aim of this car is to blend luxury with sustainability, while maintaining high performance.
The e-tron GT is a luxurious all-electric sedan that not only features a stunning exterior and interior, but also cutting-edge technology and performance. Its sleek, aerodynamic design is powered by an 800-volt battery system, enabling it to accelerate from 0 to 100 km/h in just 4 seconds.
Company name: who owns the product?
The e-tron GT is made by Audi, a reputable and very well-known Germany company known for its high-end vehicles. In Saudi Arabia, Audi cars are exclusively sold by SAMACO, a Saudi Arabian company that has the sole rights to distribute Audi vehicles in the Kingdome. The marketing team at SAMACO is responsible for creating and executing the marketing strategies for Audi in the Kingdom.
Key people to meet in the company:
We were able to successfully contact Ms. Rose, the Senior Marketing Executive at SAMACO. Ms. Rose welcomed us and confirmed her team’s full support for our project.
Choice Justification – what made you come across this product?
The main reason behind choosing the Audi e-tron GT is our strong interest in sustainable technology and high-performance cars. We also believe that electric cars are the future they align with Saudi Vision 2030. We are excited to explore and analyze the marketing strategies for this car in Saudi Arabia.
Unique features of the product/service:
The e-tron GT offers several unique features:
· Renewable Energy Utilization: Reduces environmental impact.
· Rapid Acceleration: 0 to 100 km/h in 4 seconds.
· 800-Volt Battery System: Allows for ultra-fast charging.
· Quattro All-Wheel Drive: Enhanced traction and control.
· Sleek Aerodynamic Design: Improved efficiency.
In conclusion, we are enthusiastic about this project and believe that the Audi e-tron GT, with the right marketing plan, has the potential to positively impact the future of the Saudi market.
2. In case you wish to use sources please only use open sources with free access, and put their links pls.
3. The professor provided the following instructions and in class he said answer the questions with focus on “positioning” like how the company wishes to position itself. Here are his instructions:
Please watch the video about Vosges Haut Chocolat at https://www.viddler.com/embeCd/ca0654cf, then answer the following questions:
1. Vosges has chosen a premium/luxury positioning strategy.
2. How did they do so? What elements of of their business contribute to this positioning?
3. What are the pros and cons of this marketing approach for Vosges?
4. What aspects of Vosges’ marketing strategy supports their experience/storytelling approach? What are the risks to this strategy as they expand their distribution network to non-company-owned stores? When they expand across to other countries?
5. Review the 4-step creative process that the CEO uses to develop a new product and the messaging to support it. How could this process be applied to other consumer products? Choose a product in a completely different industry and apply the process to develop a basic creative strategy.
Thanks and kind regards
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