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Nike is the business we picked.
Go to the Strategy Club website and review the “Sample Strategic Plan for Sanderson Farms” (2020) and “Juniper Networks” (2020) under the student resources section. This sample strategic plan is an example of what your completed strategic case analysis should look like at the end of the course
An essential part of strategic analysis is identifying, evaluating, and selecting strategies. The Strategy-Formulation Analytical Framework assists you in this process. This framework consists of three stages and nine tools. *See Chapter 6 in Strategic Management: A Competitive Advantage Approach, Concepts, and Cases for an explanation of this framework. Over the next few topics in the course, your CLC group will use many of these nine tools.
In this assignment, you will use two of these tools by completing the following:
Part I: External Factor Evaluation (EFE) Matrix
Create an External Factor Evaluation Matrix for the CLC group’s selected company by completing the following steps:
Step 1: See Chapter 3 of Strategic Management: A Competitive Advantage Approach, Concepts, and Cases to learn how to complete an EFE Matrix.
Step 2: Open your Strategic-Planning Template you started in Topic 1. Click on the “EFE” tab at the bottom of the template.
Step 3: Complete the matrix using the external opportunities and threats you identified in the Topic 1 assignment. Make sure the factors you include are actionable, quantitative, comparative, and specific.
Step 4: Use the online sources listed in Table 3-7 located in Chapter 3 of Strategic Management: A Competitive Advantage Approach, Concepts, and Cases to assist you with your analysis and calculations. Be sure not to include strategies as opportunities; but do include as many monetary amounts, percentages, numbers, and ratios as possible.
Step 5: Write a brief explanation (250-350 words) of the findings and implications of the data identified in the EFE Matrix. See the Sample Strategic Plan for Colgate-Palmolive (2019) as an example.
Part II: Competitive Profile Matrix (CPM)
Develop a Competitive Profile Matrix for your CLC group’s selected company. Complete the following steps.
Step 1: Refer to Chapter 3 of Strategic Management: A Competitive Advantage Approach, Concepts, and Cases to learn how to complete a CPM.
Step 2: Open your Strategic-Planning Template. Click on the CPM tab at the bottom of the template.
Step 3: Refer back to the information provided for the team’s project case that you initially reviewed in at the beginning of the Topic 1 assignment and review the section on competitors. Also view online resources that compare the company with their primary competitor, or, if possible, two closest competitors. You should also use the sources listed in Table 3-7.
Step 4: Prepare a CPM that includes the team’s company and two primary competitors.
Step 5: Write a brief explanation (250-350 words) of the findings and implications of the data identified in the CPM. See the “Sample Strategic Plan for Colgate-Palmolive” (2019) as an example.
Deliverables
Part I: Submit the EFE Matrix.
Part I: Brief explanation (250-350 words) of the findings and implications of the data identified in the EFE Matrix.
Part II: Submit the CPM.
Part II: Brief explanation (250-350 words) of the findings and implications of the data identified in the CPM.
Additionally, submit a brief explanation of implications of the EFE Matrix, CPM and what it means to the company’s future. Explain (500-700 words) what steps could be taken to improve the company’s competitive advantage?
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