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Read the following Case Study in 2.1 of Chapter 2: Frank’s All-American BarBeQue
Discussion Prompt: Discuss how Robert should explicitly consider the customer value currently offered by Frank’s All-American BarBeQue. In your discussion, comment on the five value benefits and the perceived costs. (2-3 paragraphs). No outside source. Attached book is your source (Pgs. 70-73)
No Ai – generated response 
Due: 1/23/25 

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