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Instructions: —- Format the file using APA 7th edition with references Please, follow the directions below to create a team presentation PowerPoint file 10-15 slides. ————————— Team Assignment (Marketing Research): Develop a customer profile for your targeted consumer. Develop a 10-question survey instrument including potential answers for closed-ended questions and scalar questions that you will use for the final marketing plan. The questionnaire will be used to collect additional primary data about buyers. Set at least one goal for this survey: o Why is it being conducted? o How will the team benefit from the results in terms of planning and decision making? Discuss marketing strategies for the proposal based on the target group’s potential responses to the final questionnaire. Keep in mind that you may have different channels selling your product or services. Discuss the proposed methodology for conducting an in-depth consumer behavior research study by addressing the following: o Identify the different types of consumer behavior concepts the study uses to target your potential market. Explain the attitudes and intentions of those concepts that affect the consumer decision-making process of your target market. o Explain the reasons for using these consumer behaviors concepts and the results you expect to get from the study that is used in the development of the marketing strategies to be proposed.
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