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Instructions
Learning Activity:
In her book titled the End of Competitive Advantage, Dr. Rita Gunther McGrath makes an argument about how competitive advantage is no longer sustainable but is transient, and it is time for us to be more agile and always look for the next opportunity.  Here is a review of her book by Forbes: http://www.forbes.com/sites/stevedenning/2013/06/02/its-official-the-end-of-competitive-advantage/
You can also view the presentation that Dr. McGrath gave at the BRITE’16 conference here: https://www.youtube.com/watch?v=DVVfgHZdV60
– Assess Dr. McGrath’s assertion regarding competitive advantage and her thoughts on what is essential to successfully run a business.  Do you agree with Dr. McGrath?
– How have recent advancements in technology affected the relevance of Dr. McGrath’s perspective on competitive advantage in today’s industries?
– Articulate your thoughts clearly and persuasively and support them with relevant information from your research findings and our textbook.
– Support your analysis by citing a minimum of four academically acceptable sources.
Important:
– Prepare a 3-page essay, excluding your cover and bibliography pages (use a 12-pt. font size, double space your text, set your page margins to 1 inch on all sides, and leave no extra spaces between your paragraphs).
– Direct quotes should be no more than 20% of your essay content.
– Format your in-text citations and sources according to APA Style.
– Review your work’s Turnitin report and if needed, revise and resubmit your work.
– Submit your work as an MS Word document.

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