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Assignment Task
There was a consensus among the analysts that the electric car industry was growing (Burgelman and Schifrin,
2011). You will produce a report for an electric car company of your choice (for example, you could choose
one of the following companies: Tesla, BYD, VW Group, Geely-Volvo Group, SAIC …).
Focus on a particular geographic market (this could be Global, or the UK, US or any other market).
You are a management consultant for the chosen company. You need to produce an industry analysis report for the top managers of the company.
Report needs to answer the following questions:
Q1 – Perform PESTEL analysis of the wider macro environment.
Q2 – Perform Five forces analysis of the industry.
Q3 – Perform internal analysis of the company. Use VRIO framework to assess its internal capabilities.
Q4 – Summarize main strengths, weaknesses, opportunities and threats your chosen company is facing in a SWOT matrix. Advise the company’s leadership what they can do to exploit opportunities and counter threats. In other words, provide strategic advice for the future Background/Context
Students will carry out formative tasks each week of this module to assist them in writing this report. They will use each tool independently in workshops and combine these skills to complete this report

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