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Answer the proposed questions. Always respond using the introduction, body, and conclusion format (do not simply number and answer each question). Your discussion response must:
1. Include the standard course cover page.
2. Include marketing terminology.
3. Adhere to formal business writing guidelines. NOTE: submissions that do not follow guidelines will not be reviewed/scored. Please review Formal Business Writing Guidelines from Content > Marketing Tools > Formal Business Writing.
4. Include one peer-reviewed academic marketing journal reference and at least two additional references from popular business press/periodicals. See the Marketing Department Reference list. NOTE: Do not include textbooks, tutorials, blogs, student papers, or case studies. 
5. Include the APA style reference page. NOTE: Please format properly. Submissions not formatted correctly will not be reviewed/scored.
6. Do not copy, cut & paste from any source. Submissions will be processed by Safe Assign and Writer.com ai

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