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   Research and discuss the fundamentals of marketing.
Research and discuss target marketing and the successful application of target marketing.
As you discuss the topics remember to identify your sources by name and explain why each one has expertise regarding the topic.  Please use well respected business sources for you research.  For these topics you should consider several sources to ensure that you have a thorough understanding of the topics.  If your source does not identify the author your will not be able to verify expertise regarding the topic.  Continue your research until you find an identifiable source.  Go beyond the text and avoid the use of links as a discussion of your sources.  Your goal is to convince your readers that you have become knowledgeable of the topics and that your sources are reliable.  Make sure your comments to other students add something to their submissions.
I will comment on your submission and will expect responses to my comments.
Answer the following questions from this week’s video titled Marketing a Business.  You might find that reviewing last week’s video has application to this week’s topic.

How does O’Neill define marketing?
Who does O’Neill define as his target market?

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