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For this assignment submit a word document answering the following questions. Each response should be 3-4 paragraphs minimum in length with one reference citation per answer from the reading.
“A customer calls L.L. Bean about a favorite jacket he purchased more than 10 years ago and has recently lost. In a matter of minutes, the sales agent identifies the old jacket, locates a replacement model in the current catalog, suggests a matching size and color, and orders the jacket. The replacement jacket arrives three days later.”Peter Kolesar, Garrett van Rysin, and Wayne Cutler, “Creating Customer Value through Industrialized Intimacy,” Strategy + Business, July 1, 1998, accessed October 7, 2011, www.strategy-business.com/article/19127?gko=81aa7Links to an external site.. How has L.L. Bean added to the customer’s perception of value?
When thinking about customer value, you should plan to address three questions: (a) What do my customers truly value? (b) What do I provide? and (c) How does what I provide differ from my competitors? Select a small business you are familiar with in your local area and write an assessment on how you think that small business management would answer each question. (Small Business is a mom-and-pop dinner called Mama’s Daughters)
Submit answer in APA format, double spaced, Times New Roman in 12 pt font. 
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