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This assignment consists of 2 parts:
1. Case study written assessment individual part (swot analysis of the company and its competitor/cost benefit analysis/target audience analysis) – 1
required to analyze a provided case study.
2. Presentation prepared and presented by the group in class (PPT+oral assessment that consists of a verbal demonstration of learning based on specific research results identified on a topic area). appropriate concepts and theories from the course supported by Power Point.
The structure of your Specialization Case study will include:
1. SWOT Analysis
• Company SWOT Analysis: Conduct a SWOT analysis for the company. Identify the company’s key Strengths (internal capabilities that give the
company a competitive edge), Weaknesses (internal limitations or shortcomings), Opportunities (external factors or trends the company can
exploit), and Threats (external challenges or risks that could impact the business).
• Competitor SWOT Analysis: Select the main competitors that represent the main threat to the company. Perform a SWOT analysis for each
competitor, highlighting areas of potential competition or differentiation.
2. Buyer Persona
• Target Audience: Create the buyer persona analysis. 1 or 2 segments that represent the main customer base.
• Include demographics but put special interest in psychographic elements (e.g., interests, values, and lifestyle) and behavioral (e.g.,
purchasing habits, brand loyalty, or digital engagement).
• Show a deep understanding of who the company is trying to reach and how they make purchasing decisions.
3. Define the Marketing Problem and Propose One Alternative/Solution
• Marketing Problem: Identify the main marketing challenge the company is currently facing: customer acquisition, brand positioning, market
saturation, new competition, etc. Be specific and support your statements with evidence from your research.
• Proposed Solution: Based on your previous analysis of the problem, suggest one clear solution and/or alternative. This solution:• This should be feasible for the company, considering its resources and market conditions.
• It must be creative, and the consequence of a deep collaboration between all the members of the group use design thinking
principles
• Explain why this solution is appropriate for addressing the identified marketing challenge.
4. Cost-Benefit Analysis
• Costs: List and explain all the costs associated with your proposed solution. Consider tangible and intangible costs.
• Benefits: List and explain the expected benefits of implementing your solution. Make sure the benefits align with the company’s overall values,
mission, vision, goals and marketing objectives.
5. Recommendation
• Final Recommendation: Based on the analysis of the case, recommend:
• Your Group opinion about the company’s challenges and explain why you think your solution is the best option for the company.
• Why is your recommendation actionable and strategically sound, considering the company’s current market position but also for the
mid/long term results for the company.
• Action plan for the proposed solution (set SMART goal, identify & prioritize tasks, allocate resources, set deadlines & milestones,
identify KPIs and metrics to evaluate the project execution).
Word count: 1.000 words (+/-10%) (maximum).
• Cover, Table of Contents, References and Appendix are excluded from the total word count.
• Font: Arial 12,5 pts.
• Text alignment: Justified.
• The in-text References and Bibliography must be in Harvard’s citation style
Formalities for the Presentation:
• Students will discuss and analyze the points highlighted in the report and explain and defend their conclusions.
• The presentation should be 10 slides,
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