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After reviewing the Whiskey & Chedder case, you will answer the questions listed below and submit the completed analysis.
• Compare the sales volume required to break even on a new product launch with and without the licensing agreement. What is the difference between these options, and what implications does this difference have for Kelly as she contemplates this decision?
• Calculate the number of units sold for each product item sold through supermarkets and compare it to the breakeven sales volume. Can Caesan achieve its sales goals?
# of Units to Break Even = Fixed Costs / Contribution $ per Unit

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