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Read the attached articles and complete 4 well written pages answering the 3 questions in great detail.
Articles:
The Threat in Disney’s Backyard. Wall Street Journal, April 13, 2024.
You’ll Hit Disney Eventually. For Now, It’s Great Wolf Lodge. Wall Street Journal, June 12, 2024.
World Limit: No more than around 2,000 words (about four pages, single spaced with 12-point font and normal margins)
Additional Direction: Specifically select Disney, Universal, or Great Wolf Lodge as the foundation for your submission. The first sentence of your submission should read:
“I am writing this case analysis from the perspective of [one of the three companies].”
Assignment Questions
1. Using “destination theme parks” as the definition of the pertinent industry, complete an external analysis of the industry and business environment. As you see fit, your analysis is likely to draw on aspects of Porter’s Five Forces Model and the PESTEL framework.
2. Focusing on your selected company, complete an internal analysis of the firm. As you see fit, your analysis is likely to draw on aspects of the resource-based view of the firm and strategic activity systems.
3. Using your external and internal analysis as a foundation, critique your selected firm’s strategic position and value proposition. In what respects do you think the firm is on the right strategic trajectories? What should the firm change? Explain your answers.

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