Many consumers and consumer advocates are critical of individualized segmentation approaches due to personal privacy concerns. They argue that technology has made it far too easy to track buyer behavior and personal information. Marketers counter that individualized segmentation can lead to privacy abuses, but that the benefits to both consumers and marketers far outweigh the risks. Where do you stand on this issue?

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THERE IS 2 PART:
PART: 1 Many consumers and consumer advocates are critical of individualized segmentation approaches due to personal privacy concerns. They argue that technology has made it far too easy to track buyer behavior and personal information. Marketers counter that individualized segmentation can lead to privacy abuses, but that the benefits to both consumers and marketers far outweigh the risks. Where do you stand on this issue? What are the benefits and risks associated with individualized segmentation?
Write in third person. Do not use bullet points.
Do not use direct quotes.
Use the APA template. Download APA template. Include a cover sheet and reference page.
Include one-inch margins per APA guidelines.
Include page numbers and the appropriate heading in the header of the document. Use Twelve point, Times New Roman font as required per AP
*PART 2:
One of the CLO’s for this course requires that you “Apply customer-focused strategic planning and balanced strategic planning to a marketing plan”. This will be accomplished by building a consolidated project through weekly assignments. Use the readings in the Module 1 Resources, the Hodges Library, and the Internet to respond to the following……Continue with the company you selected in Week 1 and for this week research the following: 1) Conduct a Strengths, Weaknesses, Opportunities, & Threats (SWOT) Analysis.Submit your report in a three to four-page Word document, using APA style. The last paper will consolidate the strategic marketing plan into one document. Below is a summary of additional APA compliance standards:The title page has an embedded page number beginning with 1. Do not add the word page.
Use level one and two headings. The level one heading is centered and bolded. Level two headings are left justified and bolded
Indent the first word of each paragraph.
A paragraph by definition is four to five sentences.
Double-space your entire document. DO NOT add extra spaces between headings or between each of yo9ru paragraphs.
Numbers 1-9 are written out. Numbers 10 and higher use the numerical value.
The heading on your reference page is References. This heading is bolded.
Use hanging indents.

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