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Read the case Download caseon the competition between Apple and Samsung. https://www.forbes.com/sites/forbesdigitalcovers/2020/03/13/samsung-vs-apple-inside-the-brutal-war-for-smartphone-dominance/?sh=64423d641425 (Links to an external site.)
Here is the transformative ad referenced in the article:https://youtu.be/6h5JSojJN3Y
Then answer the following questions. If you are working with your partner, make sure ot indicate that on the submission.
Based on the article, what do Apple iPhone users value? What do Samsung Galaxy users value? (2)
What business level strategy is Samsung using in its smartphone competition with Apple? Justify your response with at least two aspects of your selected strategy. (4)
Why would Apple and Samsung be considered direct competitors? (2)
In this scenario, who is the first mover and who is the second mover? Why? (2)
What elements of a fast cycle industry are evident in the article? Support your selections with evidence. (3)
Identify two drivers of competitive behavior from the text that were evident in the article. (2)
Was this a strategic attack on Apple or a tactical attack? Explain your selection. (2)
Based on the factors in contributing to the likelihood of a response (from the text), why was Apple’s response to Samsung’s attack so strong? (2)

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