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Create two brochures for your company. Your company is sending a sales team to _________, and they need you to use your experience and education to create a fun and informative brochure to prepare the team. See the criteria below.
Once completed, the team will be taking a 10-day vacation. Therefore, please prepare a second brochure with a ten-point travel guide to ________.
Grading criteria 20% total
5% – File and project requirements On-time
Choose a culture (not India, Bangladesh, Sri Lanka, Nepal, Afghanistan, Pakistan) to research. Create two brochures with pictures
Four supporting sources
Including; Intercultural Business Communication 6th Edition: Lillian Chaney, Jeanette Martin
APA citations on a separate bibliography page Content requirements
1st Brochure 10% – Provide a business guide brochure for the sales team of your chosen culture using the concepts from Intercultural Business Communication 6th Edition: Lillian Chaney, Jeanette Martin
Nature of Intercultural Communication
Business and Social Customs
Intercultural Negotiation Process
Mistakes commonly made in this culture
Business Negotiation Style and Strategies
Cross-Cultural Negotiation Components
Characteristics of Effective Negotiators
Host Country Laws
International Law
Ethics and the Law
2nd Brochure
5% – Provide a ten-point travel guide to your sales team for their 10-day vacation using concepts from the GENE 165 course.
Possible reference: https://culturalatlas.sbs.com.au/

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