Get fast, custom help from our academic experts, any time of day.
Place your order now for a similar assignment and have exceptional work written by our team of experts.
Secure Original On Schedule
Prompt: Marketing You work for a local brewery in San Diego. As you know, there are many breweries in the area, and it has been difficult keeping up with social media trends, blogging, advertising, as well as customer loyalty in the industry. Your boss is worried that the brewery might be falling to the back of the pack. He asks you to research customer loyalty as well as social media trends in the industry and to recommend 3-4 things your brewery can do differently to better market the business to the target audience. Your recommendations should make sense considering the rhetorical situation, the kind of company you have chosen, their clients/customers/products, as well as the current political and social climate. Support your recommendations with 3-4 outside sources—peer reviewed articles, materials from the SDSU Library’s business-related databases, credible Web sites, and other reliable sources.
Introduction of company and problem:
What company we chose State issuse/problem they are facing
State solution 1, 2,3 Bridge between intro and 1st solution
Solution 1: Steal the Glass/ Snag the Swag event
When introducing a new drink have a night where anyone who orders that drink can take that specialty glass with them when they leave- The fall brewery also does merch so they could do the same thing with merch; buy the drink of the month and get a free beer koozie or discounted shirt.
State what the recommendation is How the recommendation adresses/solves the problem1 or 2 pieces of evidence to support Bridge to solution 2
Solution 2: Partnership w/ food trucks The fall brewery company has food trucks outside their place. It would be a good idea if the brewery and the food trucks partnered up to do some sort of special like a “buy this drink from us and get 20% nachos at the food truck” or a happy hour partnership w/ them etc.
State what the recommendation is How the recommendation addresses/solves the problem1 or 2 pieces of evidence to support Bridge to solution 3
Solution 3: Game Nights Hold a game night where you turn your place into a sports bar: play the game on tv and have one drink assigned to one team and another drink assigned to the competing team then have like a competition between the rival fans for who can show the most support for their team (also potentially offer discount on the specialty drinks to encourage purchases) State what the recommendation is How the recommendation adresses/solves the problem1 or 2 pieces of evidence to support Bridge to conclusion
Conclusion: Restate problem
Restate solutions 1,2,3 & how they help
Closing statement on how we solved the problem
Get fast, custom help from our academic experts, any time of day.
Secure Original On Schedule