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Complete this discussion by selecting one of the Case Studies from Module 1- 8 in MindTap (this can any of the Case Studies in your MindTap book). Answer the questions and then post a summary along with your responses. *Do not submit to MindTap post to the discussion here. Your summary should be paragraph written responses that reflects your understanding- NOT a simple 1 sentence response. No more than 300 words. Use APA citations/references. https://owl.purdue.edu/owl/research_and_citation/resources.html Use APA style for any citations. You should NOT copy and paste. You should summarize the cited definition- as a college student you don’t and should NOT need to directly quote but instead indirectly summarize what the definition is. As a College student, you should avoid using dictionary definitions. Case 1 With more than 29,000 retail stores in 76 countries, Starbucks uses a CRM system called My Starbucks Idea, which is powered by Salesforce. The system, which includes an interactive forum, gives the Starbucks community an online presence and allows the company to collect feedback from its customers. It also integrates the company’s physical stores with social media sites such as Facebook, Twitter, and Google. On the system’s Web site (www.mystarbucksidea.com) customers offer ideas, make comments, and cast votes on issues arranged into three major categories: product ideas, experience ideas, and involvement ideas. The system enables Starbucks to receive a steady stream of feedback and ideas from, and at the same time strengthening the bond with, its customers, which helps the bottom line. As of the first quarter of 2016, the system had collected more than 227,000 ideas, and many of them have already been implemented by Starbucks. My Starbucks Idea is a crowdsourcing success story. Answer the following questions in a Microsoft® Word document and save the file on your computer with your last name in the file. (Example: module_11_case1_Jones.doc) 1. What is My Starbucks Idea? 2. What has the Starbucks CRM achieved? How does it help the bottom line? 3. Which software platform is behind the Starbucks CRM system? 4. Is My Starbucks Idea a typical crowdsourcing project? Discuss. Case 2 Maryland’s largest private employer, Johns Hopkins Institutions (JHI), has more than 45,000 full-time staff members at Johns Hopkins Hospital and Health System, Johns Hopkins University, and several other hospitals and institutions. To improve data quality and reporting, JHI decided to use a centralized ERP system instead of several different business applications that were not fully integrated. Getting an overall view of JHI’s operations and performance was difficult with these different applications. JHI faced technical challenges in adopting an ERP system. To overcome these challenges, it chose BearingPoint’s SAP applications with IBM Power 570 servers as the hardware platform. JHI also decided to use server clusters to make the system more fault tolerant, and it installed a storage area network (SAN) for high performance. The ERP system now provides a centralized method of gathering information for the entire organization. Answer the following questions in a Microsoft® Word document and save the file on your computer with your last name in the file. (Example: module_11_case1_Jones.doc) What was the main reason for using an ERP system at JHI? How did the ERP system that JHI adopted help address technical challenges? What did the ERP system achieve at JHI?
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