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Read the article entitled, “How Blockchain Technology Can Benefit Marketing: Six Pending Areas Research Areas”.
Link to Article: https://www.frontiersin.org/articles/10.3389/fbloc.2020.00003/full
The six pending research areas mentioned in the article are:
1) Fosters disintermediation
2) Aids in combatting click fraud
3) Reinforces trust and transparency
4) Enables enhanced privacy protection
4) empowers security
6) Enables creative loyalty programs.
What did the article state in how Blockchain can benefit that marketing area overall? In the one research area you select, Describe and provide the general research area mentioned in the article in a summary, what does it mean?
What further research did the article recommend in this research area?
Why do you think further research in this area of blockchain and its impact on marketing is essential in today’s business climate?
Pick any industry between finance, retail, tourism or food. Based on your selected industry, provide at least 2 key advantages on how this area of blockchain can support this industry’s business growth and marketing strategies? Provide supportive commentary and insights.

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