Content marketing is a powerful tool for lead generation when done correctly. By attracting the right audience, building trust, engaging prospects, encouraging action, and continuously refining your strategy, you can effectively generate leads and grow your business. 

   Post your analysis the mini case “Happy Global Customers” from the text.  Make sure that your analysis follows the outline for a case in the syllabus. This is an important case and includes the dimension of culture on marketing. Don’t forget to include an analysis of culture and use Hofstede’s dimensions of culture in…

  See the case scenario below.  Respond to the 3 questions below.  You need to write your case in APA style and include a reference page.  You also need to include in-text citations in the body of your paper.  The response to each question should be at least 1 page long and you support your…

You must address the following key topics in the presentation: List the financial statements and discuss how the statements are linked to the basic accounting equation. Re-trace the statements back to the accounting equation. Discuss the accounting methods used in the firm. How are they used within the firm and to what extent?   Compare…

Develop a 6-page marketing plan based on research promotion, pricing, distribution, advertising, and product mix. Introduction Completion of this portfolio work project will help you understand the key components of a marketing plan. Scenario  The Vice President of Marketing at MSH Brands (or at your employer or future employer company) has asked you to participate…

Week 7  Please respond to the following: What incentives influence firms to use international strategies? What are the three basic benefits firms can gain by successfully implementing an international strategy? Why? Determine why, given the advantages of international diversification, some firms choose not to expand internationally. Provide specific examples to support your response. As firms…

PLEASE READ ABOUT MY BUSINESS IDEA BEFORE ANSWERING THE QUESTIONS (ATTACHED) QUESTION A – Describe briefly the main operational aspects that are involved in ensuring that your strategy is successfully implemented. In particular, you should consider: Who will conduct the selling for your business, and have they been professionally trained to sell? What selling methods…

  Watch the video “Are You Sitting on a Million Dollar Idea?” from the LEARN section this week. Instead of creating a new or revamped product for this discussion (after all, you have already created your own hypothetical business), you will analyze the lifecycle of an existing product. The chart on page 179 of the…

You will write a paper on the new or enhanced product/service you will present about in Week 7. Your paper will cover the following items: The name of the product/service and brief explanation The problem(s) the product/service solves How you came to this conclusion Your pricing strategy Marketing budget Tools at your disposal for effective…

  your final project is a culmination of previous milestones. Your task is to compile all previous milestones and ensure any previous feedback given is addressed by this final submission, if warranted.  In addition you are to add this last final section as well into the submission closing out your digital strategy presentation 1) KPI’s:…