Develop a 6-page marketing plan based on research promotion, pricing, distribution, advertising, and product mix. Introduction Completion of this portfolio work project will help you understand the key components of a marketing plan. Scenario  The Vice President of Marketing at MSH Brands (or at your employer or future employer company) has asked you to participate…

Week 7  Please respond to the following: What incentives influence firms to use international strategies? What are the three basic benefits firms can gain by successfully implementing an international strategy? Why? Determine why, given the advantages of international diversification, some firms choose not to expand internationally. Provide specific examples to support your response. As firms…

PLEASE READ ABOUT MY BUSINESS IDEA BEFORE ANSWERING THE QUESTIONS (ATTACHED) QUESTION A – Describe briefly the main operational aspects that are involved in ensuring that your strategy is successfully implemented. In particular, you should consider: Who will conduct the selling for your business, and have they been professionally trained to sell? What selling methods…

  Watch the video “Are You Sitting on a Million Dollar Idea?” from the LEARN section this week. Instead of creating a new or revamped product for this discussion (after all, you have already created your own hypothetical business), you will analyze the lifecycle of an existing product. The chart on page 179 of the…

You will write a paper on the new or enhanced product/service you will present about in Week 7. Your paper will cover the following items: The name of the product/service and brief explanation The problem(s) the product/service solves How you came to this conclusion Your pricing strategy Marketing budget Tools at your disposal for effective…

  your final project is a culmination of previous milestones. Your task is to compile all previous milestones and ensure any previous feedback given is addressed by this final submission, if warranted.  In addition you are to add this last final section as well into the submission closing out your digital strategy presentation 1) KPI’s:…

 Using the course content and terminology answer the following questions demonstrating your understanding of the relevant topics:  a) Marketing research can be classified into problem identification and problem-solving research. What are the different types of research that can be  found under each? Use a brief example for each. (30%)  b) What are the steps involved…

 Scenario: You are the senior Human Resources professional for a fictional organization. The project is a report detailing the organization’s human resources objectives, structure, policies, procedures, practices, challenges, etc. Essentially, this is your turn to be in charge and use your ideas to develop an effective HR function. Be creative! An outline is provided each…

 Chapter 1 1. Why should a manager know about research when the job entails managing people, products, events, environments and the like? 2. When is applied research, as distinct from basic research, useful? 3. Why is it important to be adept in handling the manager-researcher relationship? Chapter 2 1. Explain the processes of deduction and…

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