C‌‌‌‍‌‍‌‌‍‌‌‍‍‌‍‌‍‌‍hoose THREE scholarly sources from your Abbreviated Research Proposal( writer 482090/ order 82719444 ) that will best help you answer the research question you are asking. For each source, write an MLA-style citation and an annotation. Each annotation should be a brief paragraph in which you both summarize and evaluate the source. What does it…

How do cultural differences and societal norms impact perceptions of ethical marketing practices, and what steps should multinational corporations take to maintain ethical consistency across diverse markets?

Instructions Phase 1 of this exercise will walk your team through the initial segmentation process. Then Phase 2 will assist your team in the development/description of the target market for which your team will be developing the plan.   Before you begin this process, you may want to review the materials from Module 4 one…

The Challenge One of your M2 readings focused on scent marketing. Scent is being used increasingly in certain business contexts to create more pleasing customer experiences. By conducting some Internet research, you’ll quickly come to see that the strategic use of scent, in fact, is being used by at least some in the healthcare industry,…

Part 1: Compare and contrast the similarities and differences between a four Ps (product, promotion, place, price) approach to marketing and the value approach (creating, communicating, and delivering value). Part 2: Select two advertisements. Describe the needs identified by Abraham Maslow that each ad addresses. What consumer segment is being targeted? Part 3: Find an…

Instructions:  Read the two papers connected to the links below.  Then, go to the American Airlines website http://www.aa.com/homePage.do ) and describe the manner in which American Airlines implements the marketing mix.  Be sure to define each “P” (product, place, price, and promotion) and then show how each is implemented by American Airlines. https://www.marketing91.com/marketing-mix-southwest-airlines/ http://bilaras.hubpages.com/hub/Aviation-Marketing Mid-term Format: Write a 2…

Specifically, you are to place yourself in the role of Marketing Director for a soon-to-be-established chiropractic clinic based in the city of your choice. (An actual city must be selected as this assignment calls for formal market research.) The entity will be known as Zinnia Chiropractic and it will offer the usual and customary array of services…

Marketing Plan Foundation 1. Do research on the history of the company/brand. Find the following:  When was the company/brand founded?  What is the timeline for how the company/brand has evolved? What milestones has it achieved? 2. Do research on the current success of the company/brand. Find out:  What is the size of…

his assignment will be submitted to Turnitin™.Instructions Purpose  The purpose of this assignment is to explain value proposition for a product or service. This connects to course learning outcomes of helping you identify the role of marketing in creating, communicating, and delivering value for customers, and applying the concepts of value proposition and positioning to…