Category: Marketing


  • Read the chapter, I’ve uploaded it in order. Find an article written between 2019 & 2023 related to ONE topic from the chapter Read the article and write a clear and concise summary (minimum of 4-6 sentences, 150-200 words) Include the link & APA citation for the article

  • In this individual project, you will be collecting secondary research along these three “pillars.” 1) competitive intelligence Define competitive intelligence What examples does your book give regarding competitive intelligence? Find two outside articles that discuss competitive intelligence and why it is important to organization? 2) Value Narrative Define value narrative or value proposition. What examples…

  • Assessment Task 1 – (Individual work) Market Opportunity Analysis Task: Identify a new product (of your choice) that has entered the Australian market in the last 24 months. You are the market analyst for the firm. Your task is to establish the attractiveness of the product in the market. Using the Market Opportunity Analysis (MOA)…

  • Explain the business market purchase decision process by taking a fictional company through the six stages of the process.(S) Marketing Management 4th Greg Marshall & Mark Johnston McGraw Hill 2022 9781264155385 PLEASE ONLY USE THIS BOOK !!! DO NOT USE OTHER SOURCES… I WILL NOT ACCEPT AGAIN PLEASE USE THIS BOOK ONLY…..NOOOOOOO SOURCES The majority…

  • ASSIGNMENT 3: Write a Blog for the Donut Shop It is time to develop content! For the Donut Shop ONLY, write an initial blog post. Here are the specifics: Donut Shop • The client wants a listicle of 400-500 words • The blog post must include information about their Signature Double Chocolate Donut • Their…

  • I required to update the abstract only to ensure it is line with the attached abstract guidance document. Also the abstract needs to be maximum of 300 words but above 150 words.

  • The purpose of this graded discussion is to develop a segmented and targeted campaign for attracting volunteers for Citizen Schools, a Boston nonprofit, offering young people in low-income communities real-world, hands-on apprenticeships. Additionally, this exercise will help you consider unique differences between generations and how to adjust strategies based on the values and experiences that…

  • Instructions Review Questions: Answer the following questions in detail. 1. Explain the notions of mathematical differences, managerially important differences, and statistical significance. Can results be statistically significant and yet lack managerial importance. Explain your answer. 2. Describe the steps in the procedure for testing hypotheses. Discuss the difference between a null hypothesis and an alternative…

  • Overview For this semester project, you will choose a branded product in the Sport Utility Vehicle industry. The first step in this process is to develop two important tools: a perceptual map and a value proposition canvas. First, you will use a perceptual map to identify 10 competitors in this space and then select one…

  • Assignment Three: Target Markets The purpose of Assignment Three, “Target Markets,” is to help students gain a deeper understanding of the target market selection process and key market segmentation variables. To effectively meet the requirements of Assignment Three, students should read Chapter Six in the textbook and refer to at least three additional sources discussing…