Assignment 1 (Journal) Choose a product of your choice and critique the promotional strategy. What message is the sponsor trying to convey? How would you do it differently (250 words in total) Assignment 2 Scenario: A startup company, Korwin Pharmaceuticals is a U.S. pharmaceutical products firm that is growing very rapidly at home and abroad.…
Read the Tesla Case attached. Analyze the case by answering three or more of the following five topics and indicate which ones you are responding to: 1. Is there an advantage to being a first mover? What drawbacks are there to pursuing first-mover advantage? Is Tesla pursuing a first-mover advantage with their product launches? 2.…
Week 2 Case Analysis Read the role of the sales rep for Rold Gold, and along with the questions. Then, write two pages as the Sales rep for Rold Gold. Add a title page, reference page and use in-text citations to support your statements. Your total paper will be four pages (two pages of content,…
I have uploaded a Word file for marketing management assignment 1. There are three questions. Please read each one carefully before answering, and make sure to follow the instructions.
This case is focused on the use of big data while behind the wheel. Today’s cars have computing capacity equal to 20 personal computers and can process up to twenty-five gigabytes of data every hour. GM is using some of that power to market products and services to drivers by making relevant offers as they…
Explain how values and judgments play a critical role when we make ethical decisions versus ordinary ones. This is how to complete this discussion forum post and reply assignment in a satisfactory manner as per the requirements instructed in this course’s syllabus:Discussion Forums: Individual AssignmentsPost your initial response to the discussion question(s) as early in…
Journal Article Analysis 1 Choose one of the following terms for your research. Follow the assignment criteria for these activities found on the syllabus. morals principles values stakeholder reputation Now, here you have the instructions as per described in my syllabus. please use thus information to complete the assignment in a satisfactory manner. JOURNAL ARTICLE…
FORMATTING: Formatting for all assignments should follow APA Style, 7th ed. guidelines – student version. Manual: American Psychological Association. (2020). Publication manual of the American Psychological Association (7th ed.). Online: Guides for APA Style, 7th ed. Formatting can be found using the following website: APA Style (7th ed.) Guidelines HOW TO COMPLETE THE CASE STUDIES:…
Study how the implementation of chatbots affects customer service metrics, user engagement, and sales conversions in online retail. Research ethical issues on chatbots appearance.
DUNKIN’ DONUTS AND THE 4 Ps Learning Objectives Describe the issue or problem. Complete a SWOT analysis. Describe the four Ps of marketing. Develop an action plan. Key people and companies John Costello – President, Global Marketing and Innovation for Dunkin’ Brands Overview Coffee and donuts: what’s a more natural combination? Dunkin’ Donuts participates in…